Must A Wannabe Influencer Pal Cease Exploiting People for Material?

One Side: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

My best friend of a decade, she, labels herself the “content queen”. It can be amusing for a short while, but it strains our friendship.

She is an extrovert, she feels the need to document everything constantly. When we eat out, her motto is, “The phone eats first,” and takes photos with the flash on, which makes me cringe. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it pops up like a surprise: I’ll have no makeup on, an awkward face or be captured while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has turned into me being her unpaid videographer. She could easily hire someone if she wanted professional shots. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which was nice, but that doesn’t make up for all the time and effort I spend assisting her create material.

I appreciate that she has helped me with my design career, but I resist our friendship to become just a ledger of favours. I don't believe she's insincere or dishonest, but at times it seems that if the camera is out, we will begin acting in a way that makes us look good for her channel.

She will say, “OK, look happy!” and record me smiling with someone. It feels forced. I need her to recognize that our 10-year friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, altered, or shared for an viewers. I’m not a accessory for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the content we make together can get us an opportunity.

I love creating videos. It’s not just a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your interests. I admire people on social platforms who execute that style of informal, self-made content creation.

Creating content is my version of living actively: observing the nuances, sharing them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my way of sharing opportunities, providing her a opportunity to experience exclusive moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I’d still take her to these events even if she refused to assist me, but I desire her to see what the work we make together can achieve: a foot in the door. I understand not everyone likes being filmed, but often spontaneity is what makes material authentic. Appearing on video occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal videographer, but companions support one another in minor capacities. My assumption was recording a short video here or there would be fun for Beth. Innovation flourishes in partnership, and having my friend around makes projects lively and pleasurable. I never force her to take part in anything, and I’d never intentionally humiliate her. But filming together occasionally is part of how I document our time together.

I value Beth’s friendship profoundly and don’t want making videos to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her uncomfortable.

This is not about power, it's regarding sharing my world while still respecting hers. Clearly making content is not a replacement for real connection: it’s just part of how I experience life and I want her to be included in a way that’s agreeable for each of us.

The Jury: Public Sentiment

Should Marielle stop recording herself and Beth when they are out together?

Nothing is more excruciating than having a friend film you. I get that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of AI, personal relationships are the only thing we have – cherish them!
A respondent, 25

When pursuing something as a career, you can’t ask your friends for help every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean everyone around her is willing material. She needs to respect Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life publicly, but it isn't for everybody. It’s nice she has assisted Beth’s career, but she must to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so hold on to that and make sure it’s the focus in your relationship. Create some authentic memories, where true emotions are preserved, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be not fully engaged nor authentic when they're together – she’s working. Both seem unsure as to where the line is. The solution is not found in trying to change one another, but in each establishing defined limits around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: has she been over-exposing their friendship?

Shannon Kemp
Shannon Kemp

A seasoned gaming analyst with over a decade of experience in the casino industry, specializing in slot machine mechanics and player psychology.